Getting Work & Marketing
How to find customers, build your reputation, use social media, deal with reviews, and market yourself without spending a fortune. The stuff that keeps the phone ringing.
10 guides in this section
Getting Work by Word of Mouth: The Only Guide You Need
Turn word of mouth into a system that brings steady work. Simple referral tactics that any tradesperson can start using today.
Read this firstSocial Media for Tradespeople: What Actually Works
Social media for tradespeople. What platforms work, what to post and how to turn followers into actual paying customers.
Bad Google Review as a Tradesman: Your Rights and What to Do
Got a bad Google review? Here's how to respond, when you can get it removed, how to spot fake reviews, and a response template you can copy.
Checkatrade, MyBuilder, Bark: Which Platforms Are Worth It?
Online presence and directory platforms for builders. Which ones are worth it, which are a waste and how to set them up right.
Before and After Photos: The Free Marketing Most Trades Waste
Before-and-after photos and portfolio tips for tradespeople. How to take good site photos and turn them into work-winning content.
Leaflets, Van Livery and Local Marketing: What Still Works
Leaflets, van livery and local marketing for builders. What still works, what to spend and how to stand out in your area.
Working With Architects and Designers: How to Get Recommended
Working with architects, designers and developers. How to build relationships that bring you regular, higher-value work.
Getting on Approved Contractor Lists: Step by Step
Getting on approved contractor lists. Local authority, housing association and corporate frameworks and how small firms get in.
Networking for Tradespeople: Without the Cringey Breakfast Clubs
Networking for tradespeople. Where to go, what to say and how to turn handshakes into actual jobs without feeling awkward.
When to Say No to a Job: The Red Flags
When to say no to a job. Red flags, time-wasters and problem customers — and how turning work down can make you more money.